Consumers who say they believe in karma are more likely to forgive companies that behave immorally than those who don’t, according to a West Virginia University marketing expert.
West Virginia University Vice President for Research Fred King shared the following message with the University community today (Feb. 17).
West Virginia University was reaffirmed as an R1 university, the highest possible research ranking, in the 2025 rankings by the American Council on Education and the Carnegie Foundation for the Advancement of Teaching released Thursday (Feb. 13). WVU is the only R1 institution in West Virginia and one of 187 colleges and universities nationwide to earn the latest prestigious classification.
A West Virginia University researcher is working to understand and estimate environmental cleanup costs associated with agricultural runoff that causes polluted “dead zones” in downstream coastal systems.
West Virginia University microbiologists have identified an antibody that can kill one of the most drug-resistant bacteria. Now, supported by a $3.5 million grant from the National Institute of Allergy and Infectious Diseases, they want to determine whether it can be combined with other antibiotics to produce a potent treatment against infection.
A West Virginia University legal scholar says current laws may be giving manufacturers of biologic drugs, like antibodies and flu vaccines, too much in the way of legal protections before copycat versions can be sold when compared with traditional small-molecule drugs, including antibiotics and steroids.
With support from a grant from the National Endowment for the Humanities, two West Virginia University researchers have designed an interdisciplinary, cross-institutional program to engage liberal arts faculty in discussions on the social, ethical and technical aspects of artificial intelligence and its role in classrooms.
Adults with attention-deficit/hyperactivity disorder, or ADHD, who use an extended-release medication are more likely to continue the treatment and have a lower risk of developing substance use disorder, according to two West Virginia University studies.
West Virginia University pediatric trauma specialists and statisticians have formulated a measure to more accurately assess children with traumatic injuries to ensure they receive the most effective life-saving treatment.
West Virginia University continued to demonstrate why it’s the Mountain State’s land-grant, flagship R1 institution over the course of 2024. Here are some of the top research stories from the year.