WHAT: West Virginia University Reed College of Media’s BrandJRNY will launch a new brand for Point Pleasant, including a logo, slogan, promotional materials and creative and advertising plans.
WHO: Point Pleasant Mayor Brian Billings, Chairperson of the Point Pleasant Branding Committee Leigh Ann Shepard, representatives from BrandJRNY
WHEN: Tuesday, March 3, 6 p.m. (doors open), 6:15 - 6:40 p.m. (opening speakers), 6:45 - 8 p.m. (videos, interactive stations and prize drawings)
WHERE: Mason County Board of Education Board Room, 1 Education Lane, Point Pleasant
NOTES: Point Pleasant and surrounding Mason County residents are encouraged to attend this free event. The first 100 attendees will receive a new Point Pleasant logo t-shirt. Free refreshments and cake will be provided, and attendees will have the opportunity to win local gift cards and other prizes.
The event will showcase interactive stations featuring 360-degree video with a virtual reality headset, branded social and digital media, and new Point Pleasant promotional products. Prize drawings, face painting, a photo booth and more will be available for all attendees.
MEDIA: Point Pleasant and BrandJRNY representatives will be available for media interviews before and after the brand launch remarks. They will share information about the community-branding process and how WVU faculty and students have been working with Point Pleasant community members to create effective communication plans and creative materials for long-term brand management. Representatives will also touch on the potential economic, tourism and the educational effects of this project.
The initiative is funded by the American Electric Power Foundation.
Read more about BrandJRNY in Point Pleasant.
CONTACT: Erica Lindsay
Director of Marketing and Communications
Reed College of Media
Public Relations Director
BrandJRNY’s Point Pleasant project
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