PSC has aligned Enrollment Management with University Relations, a move that mirrors the Morgantown campus, with Dean Beth Little overseeing all aspects of both units, including recruiting, admissions, financial aid, records, marketing, communications, public relations, web site management and social media.
“Beth is a strong and effective leader,” said Campus President Jennifer Orlikoff. “We are very fortunate to have her at the helm of such a critical combined unit for the enhanced future success of the campus. This alignment between marketing and recruitment will allow us to have much greater opportunity in the marketplace.”
PSC will also align the activities of student life with those of residence life. A newly-created position, dean of student experiences, will oversee all services and activities related to the social development of students and the student community. Lucas Taylor will serve as acting dean until this position is filled.
Expanding his current role as director of development, Taylor will also be involved with strategic initiatives, becoming director of development and strategic initiatives.
Bill Letrent will fill the role of grants officer to identify new funding sources beyond tuition and state support, a move that will help the campus better serve its students.
“With his demonstrated strengths as a grant writer, he will pursue the numerous grant opportunities available to our college as a small institution in the heart of Appalachia serving many first-generation students,” Orlikoff said.
A further change is that Executive Director of Campus Operations Harlan Shreve, who has served PSC for the past 46 years, will retire at the beginning of July.
A search is under way for the executive director of finance and operations.
“This is a very exciting time on our campus that is generating a lot of positive forward momentum,” said Greg Ochoa, dean of academic affairs. “These organizational changes will help us achieve our goals of increasing enrollment and retention and providing an even more positive campus environment for our students.”
CONTACT: Rene Trezise
Potomac State College
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