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With help from the West Virginia University Extension Service Family Nutrition Program, the Martinsburg VA Medical Center in West Virginia’s Eastern Panhandle is supporting veterans who previously relied heavily on caffeinated and sugary beverages switch to healthier options. Fruit-infused water is now the most popular drink in the hospital’s cafeteria. It’s all part of Rethink Your Drink, a Family Nutrition Program campaign aimed at reducing West Virginians’ consumption of sugary drinks.
Quotes and Comments
"The campaign was originally all about messaging, not about environmental change. But the message resonated with community leaders. It’s gone a lot further than we ever thought it would.”
“As simple as it is, it’s novel enough that it can ignite change. It opens people up to the rest of Rethink Your Drink’s message, that we should not be consuming all this extra sugar.” —Kristin McCartney, WVU Extension Service Family Nutrition Program specialist and assistant professor
- Family and friends of veterans
- Community specialists
- High school officials
- University officials
CONTACT: Zack Harold
West Virginia University Extension Service
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