WVU business students’ creativity cultivated through board game development project
When Dr. Jody Crosno, an associate professor of marketing and the marketing Ph.D. coordinator at the West Virginia University College of Business and Economics, found out that board game sales experienced double-digit growth between 2010 and 2015, the idea lightbulb appeared above her head. She capitalized on the trend and brought the concept into her Marketing 350: Product and Price Policies course with a hands-on, student project.