Supporters of West Virginia University’s Day of Giving on Wednesday, March 9, will have many opportunities to boost the impact of their gifts by participating in a number of challenges scheduled throughout the day.
WVU Day of Giving, now in its fifth year, supports the University’s greatest priorities and opportunities, as well as scholarships and unrestricted funds at both the University and unit-specific levels. The 24-hour fundraising event is organized by the WVU Foundation and encompasses the entire WVU System.
Donors can unlock additional dollars for the areas of WVU that matter most to them by taking part in day-long and hourly challenges on Wednesday. Among the all-day challenges:
- The top three participating groups with the most faculty and staff gifts by the end of the day on March 9 win additional funding.
- The top three registered Day of Giving ambassadors who inspire the most gifts through their unique URL will win additional funding to their program/unit of choice.
- Three donors who creatively use Twitter or Instagram to share that they made a gift on March 9 will be selected to receive additional funding for the units they tag. Donors must use the share feature from the confirmation page after making their donation and use #WVUDayofGiving and #IGave.
Hourly challenges offer exciting opportunities to secure additional funds based on participation, dollar amount raised, social media engagement and more. Some of the highlights include:
- From Midnight-1 a.m. EST, the top three participating groups with the most gifts during the day’s opening hour will win additional funding.
- From 9-10 a.m. EST, supporters can share their favorite campus photo on Twitter or Instagram to earn additional funding for the top three tagged campus units.
- From 10-11 a.m. EST, the top three participating groups with the most gifts from WVU alumni will win additional funding.
- From 2-3 p.m. EST, the top three units tagged in social media messages thanking a first responder or frontline worker will earn bonus funding.
- From 4-5 p.m. EST, Mountaineer moms and dads can post pictures of their children in WVU gear on Twitter or Instagram. Three creative posts will be selected to earn additional funding for tagged units.
- From 7-8 p.m. EST, three of the most creative posts featuring pets donning WVU gear will earn additional funding for tagged units.
- From 9-10 p.m. EST, the Country Roads Challenge calls for participants to record a video of themselves on Twitter or Instagram singing or performing “Country Roads” to help their favorite unit or program. Three of the most creative posts will be selected to earn additional funding for tagged units.
All social media posts must include #WVUDayofGiving. Supporters are encouraged to visit the WVU Day of Giving website and click the “Challenges” tab for full instructions and a complete list of challenges – including a couple of pre-Day of Giving challenges already underway.
Donations on Wednesday can be made online at dayofgiving.wvu.edu where participants can also stay updated on challenge winners, live leaderboards and the donor wall. In its first four years combined, WVU Day of Giving has raised more $30 million to benefit WVU students and programs.
“WVU Day of Giving is fueled each year by the incredible generosity and passion from our supporters around the world,” said Kristen Shipp, WVU Foundation executive director of annual giving. “We’re excited see the entire WVU community go above and beyond in one 24-hour period to provide critical support to our students, faculty, healthcare, athletics and more.”
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CONTACT: Bill Nevin
Associate Vice President for Communications
WVU Foundation
304-284-4056; wnevin@wvuf.org
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