Skip to main content

WVU’s BrandJRNY hosts Pineville brand launch

a large rock formation outside a town, focusing on a courthouse

Download full-size

WHAT: West Virginia University Reed College of Media’s BrandJRNY will launch a new brand for Pineville, including a logo, slogan, promotional materials and creative and advertising plans

WHO: Pineville Mayor Mike Kodak, Wyoming County Economic Development Authority Executive Director Christy Laxton, representatives from Brand JRNY

WHEN: Tuesday, Feb. 26, 6 p.m. (opening speakers), 6:30 – 8 p.m. (videos, interactive stations and prize drawings)

WHERE: Pineville Elementary School gymnasium, 3800 WV-10, Pineville

Pineville and surrounding Wyoming county residents are encouraged to attend this free event. The first 25 attendees will receive a new Pineville logo t-shirt. Free refreshments and cake will be provided, and attendees will have the opportunity to win local gift cards and other prizes. 

The event will showcase interactive stations featuring 360-degree video with virtual reality headset, branded social media and new Pineville promotional products. Prize drawings and more will be available for all attendees. 

MEDIA: Pineville and BrandJRNY representatives will be available for media interviews before and after the brand launch remarks. They will share information about the community-branding process and how WVU faculty and students have been working with Pineville community members to create effective communication plans and creative materials for long-term brand management. Representatives will also touch on the potential economic, tourism and the educational effect of this project.

The initiative is funded by the American Electric Power Foundation.

Read more about BrandJRNY in Pineville.



CONTACT: Erica Lindsay
Director of Marketing and Communications
WVU Reed College of Media; 304.293.7016


Graeson Baker
Public Relations Director for Pineville project; 304.266.3656

Follow @WVUToday on Twitter.