The need for great and relevant journalism is a given, but great content is no longer enough for newspapers to stay profitable. A prominent media executive is coming to West Virginia University to discuss how today’s news consumers expect an interactive experience on multiple platforms. In addition to text and photos, people want videos, slide shows, charts and interactive graphics.
News Corp’s senior vice president and deputy head of strategy Raju Narisetti will present “Creating the NEW News Experience,” on Tuesday, Oct. 29 at 7 p.m. in 205 Martin Hall as part of the P.I. Reed School of Journalism’s “The Future of MediaNOW!” series, which explores current and emerging forms of media being practiced by journalists, professional communicators and non-traditional storytellers. The event is sponsored by the Ogden Newspapers Seminar Series and is free and open to the public.
Since its recent split from 21st Century Fox, “the new” News Corp represents publications including The Wall Street Journal, Newsweek, the New York Post and The Times of London. In his presentation, Narisetti will discuss how reporters, editors, designers and developers work together to create a rich, interactive experience in today’s multimedia environment.
Dean Maryanne Reed says Narisetti’s talk will help students better understand how technology and storytelling come together in today’s modern media environment.
“Words and pictures are no longer the only tools used to tell compelling stories,” Reed said. “Journalists and media communicators need to know how to engage audiences on multiple platforms. No one understands the changing media landscape better than Raju Narisetti, a leader in digital innovation at the nation’s largest news publications.”
As senior vice president and deputy head of strategy for News Corp, Narisetti is primarily involved in new digital projects and helps guide the digital growth of the existing companies in News Corp as they seek to further expand the distribution of their content across digital products and platforms.
Previously, Narisetti served as a deputy managing editor of The Wall Street Journal and managing editor of The Wall Street Journal Digital Network. He headed editorial teams and content strategy for The Wall Street Journal Digital Network, which includes WSJ.com, MarketWatch.com, WSJ Live video platforms and Wall Street Journal and MarketWatch Radio Networks.
Prior to this, Narisetti served as managing editor of Washington Post Co., overseeing digital content, news products and new businesses, as well as its editing, design, photo, video, engagement and social media teams. Before joining the Post, Narisetti served as founding editor of India’s Mint newspaper, which has an exclusive agreement to publish WSJ-branded content in India and is now India’s second-largest business newspaper by circulation.
CONTACT: Kimberly Walker, School of Journalism
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