West Virginia University’s 2017-2018 national television spot, tying into its “Mountaineers Go First” creative brand campaign, has been released and will debut during Sunday’s football game against Virginia Tech, continuing throughout the academic year.
The spot explores how WVU is the catalyst to discovery:
Inspiration starts with a question.
Why? Or maybe ... why not?
At West Virginia University, curiosity drives us.
It’s this spirit that inspires us to challenge the impossible every day. It motivates us to pursue world-changing ideas, discoveries and innovations. It pushes us to aim for victory, no matter how tough the road gets. And it unites us as we fearlessly seek success together, as Mountaineers.
Keep asking. Keep learning. Keep pursuing your dreams.
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