We’ve made a great first impression (with some new friends).

No matter who our mascot meets from Big 12 country, they tell us how impressed they are with what he represents.

They love that he is “real”—a live person who meets and talks to fans.

They love that he’s an emblem of pride, passion and courage.

They love that he represents West Virginia as much as he represents WVU.

And they love that he is the symbol of the rugged Mountaineer spirit that lives in all of us who call, or have called, these mountains ‘home’.

In our inaugural season in the Big 12 Conference, we wanted our fans—and our new conference friends—to feel that spirit, too.

We had 30 seconds to capture it —with our mascot, Jonathon Kimble and the breathtaking beauty of the forest at Coopers Rock.

We hope you enjoy this exclusive preview of WVU’s new national television spot: “Without Challenge, There Can Be No Mountaineers”



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University Relations