An internationally-known consultant for businesses and leaders and an expert in business ethics and behavioral trends in the workplace has earned West Virginia University’s Eberly College Alumni Award.

Darnell Lattal is president and chief executive officer of Aubrey Daniels International (ADI), an Atlanta-based consulting company with 33 years of success using the science of behavior analysis to improve business results. The company has been active in 23 countries and has formal partners in India, Japan, Australia and Spain.

The Eberly College Alumni Award acknowledges the important contributions Eberly alumni are making in their community and within their professions.

“Dr. Darnell Lattal is an exceptional representative of the Eberly College and the ideals for which our faculty and students strive for in their own careers,” Bonnie McBee Fisher said. “She has built an impressive reputation as an international specialist in behavior-based business strategies and as an accomplished author of business ethics.”

Lattal has written three books and her expertise has led to consulting work on a variety of topics, including organizational redesign and change management, performance measurement and systems design. She is particularly effective in coaching employees—from executives to line employees – at achieving high performance, making sustained positive change in corporate culture and ethical practices, and building solid leadership legacies based on self-awareness and self-management. Her most recent book is, “A Good Day’s Work,” published in 2007.

Lattal’s activism in public service has contributed to the state and the University. Previously, she was special assistant to the Provost for Academic Affairs, and the VP of Student Affairs. She also served as the liaison for the President to various boards and faculty committees, as well as represented the office of the President on various review panels. She served as an adjunct professor of psychology at WVU, past president of the West Virginia Psychological Association and is a licensed psychologist in West Virginia.

Lattal has also been a political and social activist. She was the director of a four-county community mental health center’s program to prevent child abuse, and had several jobs in clinical and educational settings. She served as chair of the executive committee of the board of trustees of the Center to Prevent Handgun Violence that saw passage of The Brady Bill of 1993. She is a member of the American Psychological Association and the International Association of Behavior Analysis, and serves on the Board of Trustees of the Cambridge Center for Behavioral Studies.

Prior to earning a doctorate degree in clinical psychology from WVU in 1980, Lattal graduated with Honors from Johns Hopkins University in 1970, and received both a master’s and bachelor’s degree from the University of Alabama in 1965 and 1966, respectively.

Recipients of the Eberly College Alumni Award have their names added to a memorial plaque in Woodburn Hall. Dr. Lattal will accept her award at the Eberly College’s Certificate of Achievement on Feb. 6 at 2 p.m. in the Mountainlair Ballrooms.

For more information, contact Bonnie Fisher at (304) 293-4611 or



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